The most important thing to know about negotiating with
used car dealers is that they will base their negotiable
limits on their perception of you. If they see you as
knowledgeable and shrewd, they will know they can not push
you around. Likewise, if they perceive you as ignorant and
wishy-washy, they will know they can charge you more for a
car.
Used car dealers will always try to stretch your limits.
If you are willing to pay $10,000 at 8.5% on a car listed
for $11,000, they will offer you $10,500 at 9.5%. Know your
limits. If your limits are being stretched, simply stand
up, say no thank you, and walk out the door. If you buckle
on one thing, the dealer will know they can push you around
on everything.
Many dealers base their tactics on your ignorance. They
will tell you nobody will finance a car that is 10 years
old. They will tell you nobody will finance a used car for
less than 7%. They will tell you nobody will finance a used
car without a down payment. All of these statements are
incorrect.
So, how do you become a knowledgeable and shrewd used
car buyer? First, know what kind of car you want. Educate
yourself on websites like edmunds.com and Kelly Blue Book's
website kbb.com. Second, know what your credit score is by
running your own credit report before you even start car
shopping. The government will give you one free tri-bureau
credit report each year at annualcreditreport.com. Third,
find out what interest rates are currently available at
local credit unions. This doesn't take much time because
most credit unions will post their rates on their
websites.
Now you are ready to start shopping. At this stage,
remember that you are just looking and trying to make
comparisons. Shop for cars online before visiting the
actual lots. Why? Most dealers advertise the cars they have
for sale on their own websites and on generic websites like
cars.com and autotrader.com. You can search for exactly
what you want online: sort the cars by price, by mileage,
by year, by features, etc. Also, many car dealers offer
lower prices online than on their lots. If you tell dealers
you saw one of their cars listed for X amount online, they
must honor that price.
When you are ready to physically visit different car
lots, do not let each dealer run your credit. Each time
your credit is run, your score goes down. A week or 2 of
car shopping can drop your credit score10+ points. Bring
the credit report that you printed from
annualcreditreport.com with you and specifically ask the
dealer what interest rate they can offer you without
running your credit. The main goal at this stage of the
process is to test drive the car and make sure it is in
good condition--it is not time to buy yet. Narrow your
search down to your top 2-3 choices.
When you become serious about a car, get the exact Kelly
Blue Book value from kbb.com. You will need the car's make,
model, features, mileage, and the dealer's zip code to get
an accurate value. Blue Book provides three different
values: trade-in (the lowest), private party (middle), and
retail (the highest). Remember that retail values quoted by
Kelly Blue Book are negotiable, not firm, numbers, and they
assume that the car is in "excellent condition." Only 5% of
used cars are actually in excellent condition. In all
likelihood, you should never pay the Kelly Blue Book retail
value for a used car. Also, check the trade-in value for
the car just to remind yourself what the dealer probably
paid for the car--it will be thousands less than the
sticker price.
When you become serious about a car, write down
everything that needs repair or cleaning (i.e. ashtray
missing, rear view mirror loose, trunk dirty, etc). When
you start negotiating with the dealer, ask them what on
your list are they willing to correct and what are they
not. For anything the dealer can not correct, ask for a
reasonable reduction in price.
When you are actually on the car lot, be willing to
leave any time. Sleeping on a big purchase like a used car
is always recommended. Sometimes we get blinders on the car
lot, and time is needed to "cool off" and refocus. Also,
try to build rapport with the dealer. The sad truth is that
the more dealers like you, the more they will be willing to
negotiate and please you.
A common tactic used car dealers rely on is telling you
that they can not go any lower on the price or they won't
make any money. Remember when you looked up the trade-in
value for the car? Ask the dealer if the car was a trade-in
or purchased at an auction, then ask what they have done to
recondition the car (did the dealer put in a new
transmission or just inspect and detail it?) If the numbers
do not add up, keep negotiating. Dealers will tell you they
just can't shave $200 off the price or they will go
broke--do not believe it. Chances are that they are still
profiting $1,500-$2,000. Even considering their overhead,
they are making a nice profit.
One last tactic to consider is after you test drive the
car, go home. Call the dealer the next day and let him or
her know that you are interested in the car. The dealer
will always ask you to come into the dealership to
negotiate. The dealer wants home court advantage--don't
give it to them. Ask for the price and interest rate you
want over the phone. You will have a lot more bargaining
power this way. Don't be afraid to let the dealer know what
other dealers have offered you (no down payment, 7%
interest, a free tank of gas, etc). Make the dealer work on
your terms, at your pace.